Quality you can taste
We only choose matcha we love to drink ourselves: vibrant, smooth and naturally sweet, never dull or harsh.
Our story
Matcha Bloom began with one very good bowl of matcha, and a wish to share that calm, happy feeling with everyone.
One unforgettable bowlis where it all began
Where it began
From a tiny kitchen to your morning ritual
It started on an ordinary grey morning, with a tin of matcha a friend had brought home from a trip. We sifted, whisked and took a sip, and it was nothing like the matcha we thought we knew: bright, silky and gently sweet. One bowl turned a rushed morning into a quiet little moment, and we were hooked.
Finding that feeling again was harder than it should have been. So much of what we tried tasted dull or bitter, and the advice out there was confusing, or a little intimidating. Grades, temperatures, bamboo whisks: it felt like you needed a teacher just to get started.
So we started Matcha Bloom, testing, tasting and whisking far too many bowls in our tiny kitchen. The idea was simple: vibrant, shade-grown matcha from Japan that feels special, with friendly guides and easy kits that help anyone make a really good cup, from their very first whisk.
With love, from our kitchen to yours
What we believe
Small rituals, big joy
Four promises that guide everything we do, from the matcha we choose to the way we pack your parcel.
Rituals made easy
Clear guides, simple kits and honest tips, so your first bowl feels just as good as your hundredth.
Kind to the planet
Plastic-free, recyclable packaging and small batches, because a calm cup shouldn't cost the earth.
Friendly and honest
No jargon and no hype. Just real people who are happy to help, whether it's your first matcha or your fiftieth.
How matcha is made
From leaf to whisk
Good matcha can't be rushed. Here's the gentle journey behind every tin, from sunny tea fields in Japan to your favorite bowl.
Shade-grown
For about four weeks before harvest, the tea bushes are gently shaded to deepen their color and sweetness.
Hand-harvested
Only the youngest, most tender leaves are picked during the first flush of spring.
Steamed & dried
The leaves are lightly steamed to keep them vivid green, then dried, with stems and veins removed.
Stone-ground
Granite stones turn slowly, so the leaves stay cool and fragrant as they become a silky powder.
Packed fresh
Sealed in small batches in airtight tins, so it reaches you bright, fresh and ready to whisk.
Meet our mascot
Say hi to Bloom
Bloom is our tiny matcha bowl with a sprout on top, and a gentle reminder to slow down and enjoy the little things. Busy morning or long day, Bloom thinks there's always time for a warm bowl and a deep breath.
Look out for Bloom around the shop!
Ready to start your matcha ritual?
Whether you're whisking your very first bowl or looking for a new everyday favorite, we'd love to be part of your mornings.
